The Purpose of a Landing Page – Obtaining and Keeping Leads



A landing page does not sell a product or service, but they are an effective method for capturing leads that in turn create clients. A landing page’s primary purpose is to create an online direct marketing list for your business. This type of page captures a visitor’s name and email address. Often times, a landing page only offers an opt or sign in form, however, sometimes adding one or two other pages to your website that informs a visitor about your company can be helpful.
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